Google and other search engines keep coming up with updated algorithms all the time therefore it is always a great idea to keep tweaking your list of keywords. However, it is easier said than done. You just can’t include or replace your existing keywords with new ones. It needs proper research about the performance of your current keywords and the potential of the replacement ones. Different SEO experts use different tools to optimize their list of keywords and keep their websites on top of the search engines results page (SERPs).
In this article, we are going to share seven tips that can help you optimize your list of keywords and give your content the best chance to be seen on search engines.
Use Keywords to Track User Behavior
Not every visitor of your website ends up buying the product they had in mind when they clicked on your link on the search engine results page. They begin searching for a particular product but eventually buy a product that appeals them more. This is why it is imperative to have your keywords matching the user intent and the content of your website. When you track the buying journey of your customers, you get all kind of interesting information. The probe makes you discover where your customers changed their mind and how they made shift from one product to another one available on your website. This would allow you to align your content and keywords in a way to give your users the exact product they have in mind. Eventually, this would result in improved sales.
Create Keyword Optimization Checklist
Keyword optimization is an ongoing process and you should be fully aware of its pros and cons. When you create a keyword optimization checklist, you are always in control of the tasks that you need to do to better optimize your keywords with content and website. From subheadings to meta titles, your checklist should have all aspects jotted down so that you never miss a single thing.
The following list will assist you in creating your own workflow regarding keyword optimization checklist.
- Prioritize your tasks in a way that helps you in categorizing your keywords. You can do this by segmenting your web pages into different groups based on their topics and conversion rates.
- Each page of your website should have its own set of keywords. Keep tracking performance of these keywords. You should keep investigating the search volume on these keywords and check their difficulty score.
- From your main keywords, create a broader list of long-tail keywords or key phrases. These long-tail variations will come handy in giving your website a boost in SERPs.
- Never take your focus off of branded terms.
- Enabling site search in Google Analytics can always keep you aware of the search terms used by your user. This research will allow you to know which of your products are in high demand.
- Use geo-modifiers to gather keywords.
- Another competitive analysis will let you discover the keywords that you overlooked in the first phase.
- Whenever you discover new keywords for your website, try to create new pages for your website or create new blog posts to use them accordingly.
Use Keywords for Mobile Searches
An interesting thing about web users is the fact that they don’t use the same phrases or keywords across all platforms. It means that your popular keywords have a chance of getting devalued with time and on different devices. If you receive more organic traffic from mobile phones, chances are that you may find out shorter phrases because it is comparatively hard to type on mobile phones than laptops and computers. It can be other way around as well because users also use voice searches on their mobile phones which are mostly in question forms, e.g. “where is the nearest coffee shop” or “how to wash my cat”. This is why it is important to take into account both types of phrases while you optimize your keywords for smartphones and tablets.
Always keep in mind that location-related searches are also in great demand. People like to search for businesses and products in their vicinity, such as “coffee shops in London” or “best coffee shops near me”, etc. In fact, Google data revealed that around 94% of global users search for location-centric info.
Don’t forget to optimize your Google My Business page. Your business’s name, address, and phone numbers (NAP) must be accurate so that users can easily reach out to your business for different queries.
Take a Third-Party Opinion
It is a great strategy to get a third-party opinion on your efforts to create new keywords or updated the previous ones. You can use SEO auditing tools like SEO Site Checkup and Woorank to get your keywords audited. You can use similar tools to check your on-page SEO, off-page SEO, broken links, defective web pages, and your website’s mobile functionality.
Stay Updated with Keyword Trends
Try and make it a practice to keep checking keyword trends. If your website has content about a particular trend, it might help your website to attract massive traffic. Keyword research tools like Soovle can help you in identifying the trending keywords on a particular day. You can include the relevant ones in your list of keywords and use them in your content accordingly. You will need to keep updating this list of trending keywords because trends keep changing all the time. This strategy works best for short-term traffic boost but the long-term traffic will be a result of long-term content and keywords. You can also use Google Trends to identify seasonal trends.
Use Long-Tail Keywords
Voice search is the latest trend in the world of online searching. People like to use virtual assistants like Alexa, Siri, and Cortana to search on the internet. You must join the bandwagon and work on long-tail keywords because voice searches generally contain questions like “how to lose fat” or “which are the best restaurants nearby”. According to a recent study, 29.13% of 1.9 billion keywords with over 10,000 monthly searches were made up of three or more words.
The Final Word
Keyword research is an integral part of the search engine optimization strategy for any brand or enterprise. Businesses have recorded higher return on SEO activities with keyword research. If you want to up the game for your website, the above mentioned tips would go a long way in getting you there. For more digital marketing-related queries, you can always contact us.