Today’s world is a perfect example of a parallel universe. A huge majority of the global population is living their lives in two worlds, i.e. the real world and the virtual world. The creation of the virtual world has shaped life drastically, which has also forced businesses to join the bandwagon.
As a matter of fact, the global internet population has gone beyond 3 billion users, of which 2 billion have an active social media presence. It has magnified the importance of digital marketing and social media marketing in the past few decades. No business in today’s world can afford to stay aloof and keep practicing the years-old marketing practices and strategies. In fact, businesses must invest in digital marketing solutions to stay relevant in the fast-paced and evolving global business dynamics.
Digital marketing is a combination of many different tools that work in unison to market products, brands, and services in the virtual world. These tools include Email Marketing, Social Media Marketing, Content Marketing, Pay Per Click, Affiliate Marketing, Influencer Marketing, Online PR, Native Marketing, Inbound Marketing, and Search Engine Optimization. According to a report by OptinMonster, email marketing boasts a potential of a whopping 4400% return on investment. Similarly, IBM reported a massive 400% boost in sales after using social media platforms for marketing their products. Another report by ISITWP found out that content marketing is the most favored marketing methodology for more than 72% online marketers. In short, results speak louder than any other thing.
In this article, we will have a look at how social media marketing can benefit your business.
Perfect Launchpad for Brand Awareness
If you want your business to thrive in today’s world, the first thing you should do after its inception is the creation of its social media handles. Once you exist on social media platforms, you give your brand the best chance to get noticed. People are always on the lookout for the best products and deals on social media and if you have the right marketing strategy, you will soon build a connection with your niche.
Another amazing aspect of using social media marketing for businesses is that it allows your brand to stay in touch with your customers and buyers. It works in two ways, i.e. businesses can launch their new products and deals while consumers can lodge their complaints or express their satisfaction with the products they buy online. Together, it all gives rise to user engagement which is the order of the day now.
Get the Best Results from Targeted Ad Campaigns
Marketing has evolved over time. In the past, companies used to run advertisements on newspapers and TV channels, erect huge billboards, etc. However, times have changed now. In today’s world, businesses are more inclined towards marketing their products and services through digital sources. The major reason behind this shift is the target-oriented approach and results.
In the past, when companies used billboards, newspapers, and TV channels for marketing, they telecasted their marketing message to a whole bunch of population. A major chunk of this population was never interested in their product, so they didn’t get the best value out of their marketing budget.
The best part about social media or digital marketing solutions is the fact that they allow companies to target their customers in a target-oriented fashion. Social media advertisements give you the control to select the gender, age, region, and interests of your target audience. These targeted ads bring real-time results, which provide companies the best use of their money and they are also a budget-friendly option. Moreover, social media advertisements also give you the power to track and monitor their progress in real-time. It means you can always tweak them according to requirements.
Observe Customer Behavior
Unlike traditional marketing strategies, social media marketing lets you peep into user behavior. According to a report by the blog.red, Twitter receives over 500 million tweets daily, Facebook has 4.5 billion likes daily, and Instagram gets more than 95 million photos and videos uploaded every single day. Now you can imagine the size of the audience that you come across on social media.
The social media analytics not only let you discover new customers but also give you an insight into the user behavior and trends. And all of that is accessible in real-time. Amazing, isn’t it? You can reprogram your ads and marketing campaigns in light of the data provided by social analytics.
Customer Retention Made Easier
Since social media marketing analytics allow you to peep directly into user behavior, their origin, and their decisions, you can always formulate better strategies to deal with them. What it means is that you can retain your customers by providing them customized solutions. This is where you can give a remarkable boost to your sales. You can improve your customer service department and make them interact regularly with your existing customers besides educating potential customers about your products, services, deals, and discounts.
Connect Social and Content Marketing
One of the best parts of digital marketing is the fact that all the mediums connect at some stage. If you believe content marketing is your way to go, you can double it up with social media marketing to drive enhanced quality traffic to your website. It is a win-win situation for your company as social media interaction, including likes, shares, etc., not only results in better engagement with your customers but it also boosts your website’s search engine rankings. The boost from social media platforms works exceedingly well for the overall SEO of your web project.
Keep an Eye on Your Competitors
If you want to stay relevant in today’s highly-competitive business world, you will need to keep a close eye on what your competitors do. Social media marketing helps you in this cause as well. Since all brands are visible to all and sundry on social media platforms, it gives you a great chance to see how they market their products and services. You can emulate on their ads campaigns and customize your advertisements to drive more traffic to your web store. After all, staying ahead of the competition never lets you down.
Build Lasting Relationship with Customers
Well, social media marketing is not just about promoting your products and services. It also helps you in building lasting relationships with your existing and potential customers. When you provide your customers with a direct medium of interaction, it gives them confidence in your brand. Such a connection was never a possibility in traditional marketing strategies.
The Concluding Remarks
No business can afford to underestimate the power of digital marketing, especially social media. You need to be on top of your game to get the best value out of your social media advertisements. This effort will not only grow your consumer size but will also boost your revenues. If you are not sure about how you can get the maximum out of your digital marketing efforts, contact us today.