Content marketing holds a special place in any best digital marketing plan. Whether it is a digital marketing agency in New York or a digital agency in Denver, they will always keep content marketing as one of the core factors of their digital marketing strategies. People’s reliance on smartphones, social media, and online shopping has increased considerably in recent years, which has helped digital marketing to replace traditional marketing in almost all the first-world countries.
The best advantage of spreading the word about your products and services through digital marketing is that it instantly builds a connection between the brand and the customers. You don’t have this luxury with the old-age traditional marketing strategies. You can alter or personalize your whole digital marketing campaign at any stage and keep updating it as per the needs. Again, this facility isn’t available with traditional marketing plans, including print media, electronic media, billboards, etc.
Advertisements on popular TV channels stayed on top of the ladder for quite a while before people started losing interest in TV media. You can clearly see everyone getting indulged and engaged through smartphones, social media, visual content, and emails these days. They hardly have time for watching TV channels anymore. The younger generation-centric brands don’t even think about going for traditional marketing. Instead, they like to have their ads displayed on the apps and videos where younger generation spends their time. It allows them to interact with target market and get their first-hand feedback about services and products. Content marketing is one of the many digital marketing strategies that have gripped the world.
The world of digital marketing is always evolving. What worked a few months ago might not be applicable now. Let’s take a look at some of the content marketing trends that are taking a new shape in 2020, especially in the backdrop of COVID-19 outbreak.
- Social Media Sharing
- Podcasts Creation
- Improvements to Content Experience
- Live Video Streams on Social Media
- Instagram, WhatsApp Slide Shows
- User-Created Content
- Visual Content
- Google Snippets
- Voice Search
1. Social Media Sharing
The idea of living a pseudo life has always excited humans. Social media gave them the chance to live their dream. We can safely assume that people today are now living two lives, one in real world and the other on social media. What a person is in real life doesn’t have to stay the same on social media. This experimentation and many other factors have taken the popularity of social media to the unprecedented highs. According to a report, there were 2.65 billion social media users by 2018, and the number is estimated to grow past 3.1 billion by 2021.
At personal level, people can create an idea of a person’s personality by going through his or her social media posts. This is pretty much the same with the corporate world. Social media posts of a brand allow people to know what its products or services are and how they are better from the rest. It all means a larger interactive engagement, which empowers brands to spread the word and expand its bottom line. When people share posts from a brand on social media, it also allows their followers or friends to learn about the business that they never interacted with before. This is how powerful social media activity is. Whatever you or a business shares on social media is called content. Some social media platforms allow textual content whereas some allow visual content, while many others allow both types of contents. The idea is to grab the attention of the social media population and make them learn and understand the brand and its products, besides influencing their buying decisions.
The rise of COVID-19 confined people to the boundaries of their homes. Since they can’t meet each other in person, their use of social media platforms has exceeded manifold. This is another reason why social media growth is not going to slow down in the coming months and years.
2. Podcasts Creation
You must have heard about podcasts. However, what we know is that podcasts is nothing less than a sleeping giant. While the whole world went berserk over videos on YouTube and other such platforms, podcast gradually gained popularity in the past decade. Their rising popularity has made them quite a popular content marketing trend.
The best part about podcasts is that they don’t consume much data, you get to learn things, and you can do this all while on the move. You would see people listening to podcast while they walk, jog, drive, or exercise. The scope for podcasts has no limits. They could be about anything under the sun. Their topics could be entertainment, sports, politics, business, marketing, shopping, gossiping, or any other thing.
Podcasts are easy to create. You generally need an industry guru or a well-informed person who discusses a particular matter with other learned persons. Since this interaction is casual and friendly, people love to listen to candid views. The only drawback of podcasts is its expensive audio equipment but once you build that huge audience, you can easily finance it.
You can start your podcast career by creating a few podcasts that ask your audience about the topics they would want you to focus on. Once you get the feedback, you are well and truly on your way to creating podcasts consistently.
3. Improvements to Content Experience
When it comes to content marketing, it is all about offering value and amazing experience. The way you present or structure your content does the trick. If your presentation offers value to the readers, they will soon become buyers of your products or services. However, there are several things involved in structuring the content.
Your website plays a key role in presenting the right value to the readers or visitors. The website layout should look appealing because around 38% of visitors turn their back on the websites that don’t appeal them. Always make sure that your website is easy to navigate and your content is easy to read. Also, make sure that all the key areas of your website are easily found in the first glimpse.
This is where inclusion of images comes into play. Visual content always attracts people and you can easily deliver your message through visual content because it adds value to the presentation. Never forget to create headings, sub-headings, short paragraphs, etc. to make the reading experience a rollicking one. Creating a list of topics, to be covered in the content, also makes it easier for the visitors to go through the content.
4. Live Video Streams on Social Media
Just like podcasts, live video streams are also gaining popularity with time. This trend has developed due to the increased social media activity. Brands and influencers use live video stream features on social media platforms like Facebook and Instagram to engage with their followers and fans. Such sessions are interactive and allow both the parties to build a connection. People can easily ask questions to their favorite celebrities or brands and they reply instantly. This activity helps build trust for brands within their niche market. The Year 2020 has seen a sharp rise in this trend because people can’t interact physically due to the COVID-19. You must have seen journalists taking interviews of politicians, celebrities, and sportsmen on these live stream videos on different social media platforms. The popularity of YouTube and TikTok is the ultimate testimony of this trend. Since live streams are not scripted, people expect more natural conversation. It allows them to have their questions answered in the real-time environment. You can hold Q&A sessions, display presentations, make announcements, announce events, offer live discounts, or share behind-the-scenes glimpses in live streams.
5. Instagram, WhatsApp Slide Shows
If you are an avid Instagram user, you must have seen and used the carousel posts option. It is more of a slide show of pictures and videos that keep the visitors engaged. It could be memes, songs, funny videos, or anything else that can be used to catch the interest of the visitors. For example, you can create a slide show of discounts on your different products and release them on Instagram carousel post. The visitors will watch them and might end up purchasing the one that suits their needs and budget.
Similar option is also available on WhatsApp where you can bombard a series of photos and videos on the WhatsApp status to keep people engaged. The slide shows keep brands and influencers away from spamming people with hundreds of images or videos. Instead, they just upload them on their profile and their users or visitors have the option to watch all or few of them.
6. User-Created Content
This is another new-age trend that is becoming popular at a brisk rate. The biggest advantage of user-generated content is that the visitors not only feel becoming a part of the activity but also gives brands or influencers a break from creating content. You can even reward your visitors and customers by highlighting their content on your profile and give them a shout-out on Instagram story.
7. Visual Content
Textual and visual content go hand-in-hand. Since people have recently found liking for visual content, it gives digital marketing agencies a great opportunity to combine the textual information and use tools like Photoshop to create engaging visual content. People tend to share the content they like with their friends and family members. It gives you a great chance of spreading your message beyond imagination. Some web publishers have even experimented with the textual content posted on their websites. They published their textual content in image form, giving each paragraph exclusive colors.
8. Google Snippets
Google snippets are related to search engine results. When a person types a query on Google, the results are in the form of Google Snippets. These snippets may show a website’s meta description and call-to-action. Meta description is all about delivering the brand’s message in the shortest possible words, i.e. 70-320 characters. It has become a free promotion and lead generation tool for global businesses.
9. Voice Search
Talking about the latest trends, this one is the biggest of all. Voice searches have come to the fore like a champion. The rise of Google Assistant and Apple’s Siri have resulted in the highest-ever voice searches over the internet. Its popularity has also forced digital marketers to opt for long-tail keywords in the form of questions and phrases.
People don’t like to type a lot because they are always short of time. Voice search has very much solved their problem with the internet searches. It has also made marketers to generate user-friendly content that is easy to understand. Questions-like queries have become the order of the day as people like to ask questions on search engines. When people talk, they don’t say the keyword rather they speak the whole sentence or the question. For example, a person who wants to know about content marketing will not just say the keyword but will ask ‘what is content marketing’ or ‘how to do content marketing’. Since this is the latest most popular trend, the time is now for digital marketers to create voice search-related content and optimize it for the best results.
The Concluding Remarks
There is no doubt that content marketing is the king and it is here to stay for the years to come. Trends keep coming and vanishing in the dust of time but digital marketing strategies keep themselves evolving accordingly. Content marketing allows you to place personalized advertisements and gain the maximum reach across social media platforms. Businesses use content marketing to not only market their products and services but also to build long-lasting relationships with their existing customers and potential buyers.
The sky is the limit when it comes to getting the best out of your digital marketing campaigns. We hope the above-mentioned latest digital marketing trends in 2020 will help you reshape your digital marketing plans and market your products efficiently this year.
If you want more information about how your brand can get the best out of content marketing, feel free to contact us today.