Content is not just about a lot of text and images. Various kinds of content attract different types of audience. Each type can be for a different marketing strategy. Any content that can be optimized for better visibility on search engines makes it way to social media too.
One of the biggest challenges businesses face is the creation of the right kind of content. Yet content creation is one of the most effective SEO strategies. To be able to come up with great ideas for the types of content you should first understand what your audience wants.
We’ve complied for you a list of different content types to select from.
Using articles similar to the ones found in journals, newspaper and magazines are a great way to build a readership. Write engaging content that is informative, entertaining or useful in some other way.
- Case studies.
Case studies are a written description that tells how a problem was successfully solved with a product or service. Marketers use this strategy by including the feedback or interviews who have used the product or taken a service already.
- Digital newsletters.
Online newsletters can be made that are often published according to a schedule and regularly provide a source of useful information. They can also include promotions and links to web pages to attract customers.
Creating contact and communication through e-mail continues to provide the highest conversion rates of any online marketing tactic. Making your way to a client’s inbox is like making a way to their subconscious.
Content doesn’t have to be too wordy. Like the old saying, a picture is worth a thousand words—and sometimes a few thousand clicks.
- Info graphics.
Info graphics translate complex information and data into simplified, comprehensive visual representations. For example, why talk about percentages in the usual boring manner when a pie chart and textual facts can get the point across in a more interesting way?
- Mobile content.
Content and Applications specifically designed and formatted for mobile consumption have become highly valuable to businesses. All social platforms have to have applications with a friendly user interface to be accessed through phone.
- News releases.
Press release format, application, and distribution has changed so drastically in the past few years that press releases reach beyond journalists. They can be effective for directly appealing to consumers, too.
Many of the types of content mentioned here, such as articles, case studies, research and the like, could be converted into PDFs to be quickly and easily distributed and .
Though not practical for all industries, audio files provide an effective promotion opportunity for some brands. Such audio files are often formatted as interviews, news reports, or infomercials. They are great for the fields of entertainment and academics
Surveys, studies, research, and statistical data that provide insights can be very engaging and shareable. The information provided by them can complement and support other content types.
- Slide shows.
Digital slide shows are often used to make presentations and pitches in person to make B2B sales, but they can just as easily be made online to reach out to a wider audience.
- Social Posts.
Content created exclusively for social networks like Facebook, Twitter, LinkedIn or Instagram have significant impact on awareness and engagement. They have become the most popular and effective type of content. Every business has to have social media presence to be deemed successful.
- Traditional media.
Although it is becoming obsolete, content marketing can also be carried out through traditional media, which is through newspapers, magazines, television, and radio. This can be effective to reach an older generation of audience.
Not everyone is engaged through texts and images. Some of the most engaging and rich content is in video format. Whether it is information or entertainment, promotions or advertisements, most people like to watch something of value rather than read about it.
The kind of content you employ is really dependent on target customer preferences for content consumption, your own resources for creation, and prioritization of content types for their effectiveness. Consider how content can work in a series such as a sequence of infographics or articles, as well as with other content types as a part of your entire marketing plan.